Email is one of the tried and true channels to engage prospects in the electronics industry. In today's Industry Insight email, we want to share some of our best email marketing tips and tools. What follows are some ideas and insights to help you improve the effectiveness of your email marketing campaigns.
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Want to supercharge your electronics social media marketing? Try some of the killer new tools on SupplyFrame's list of social media "power-ups." Measure your brand's prominence. Develop your audience. Beat out your competitors with the insight, stats and benchmarks these powerful tools provide.
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Is your website content getting maximum exposure to engineers? Do you spend time thinking about ways to expand your online audience? Have you tapped the well dry with SEO, PPC and other common traffic boosting techniques? Substantial gains in visits are possible by taking pieces of your content and posting it on other sites that your audience views. The following are current techniques being employed in online and social media marketing to attract a larger audience:
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Electronics marketing professionals around the world know well that "content is king." It's what drives the success of your website, email marketing, social media, and lead generation campaigns. Video content is increasingly common in the electronics industry because it provides self-service sales support and lower-funnel conversion. Informational videos add value to the design process by building audience trust and providing credibility to the product and company behind the videos. Whether you are producing your first videos or working to optimize the results from an ongoing video series, the following are some areas of consideration for your overall video strategy:
- Choose the Style of Video that Suits Your Marketing Goals Best
- Make Videos Interactive
- Get Your Video Seen by a Large Qualified Audience
- Optimize Videos for Improved Search Visibility
- Analyze Video Performance
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