We present "The Media Sales Call".

Duration: 2:35 min

Karen Breen Vogel wraps up her series on website optimization with a step-by-step approach for site innovation and a discussion of web analytics tools. Learn tips and best practices that will get you moving toward making more informed marketing decisions and achieving greater business value for both you and your customers (Part 5 of 5).

Presenter: Karen Breen Vogel, Vice President Strategy, LSF Interactive

Website: www.cleargauge.com,  www.lsfinteractive.com

Duration: 15:10 min

Karen Breen Vogel explains how to "follow the money" by attaching dollars and cents to a website visitor moving through your pipeline. Focusing on accountability and the monetary value of conversion are key to delivering a strong ROI to your financial execs. This presentation will help further your understanding of the ROI of your website and media marketing resources by learning how to give a financial orientation to your online marketing and lead generation funnel (Part 4 of 5).

Presenter: Karen Breen Vogel, Vice President Strategy, LSF Interactive

Website: www.cleargauge.com,  www.lsfinteractive.com

Duration: 16:50 min

Karen Breen Vogel picks up from her last presentation to discuss how to create and use Key Performance Indicators (KPIs) for measuring the value and success of your website as an effective marketing tool. Learn the steps that will help you define KPI goals and paths that will increase revenue, reduce costs, or both and see examples of how you can use KPIs to show overall performance of your marketing campaigns (Part 3 of 5).

Presenter: Karen Breen Vogel, Vice President Strategy, LSF Interactive

Website: www.cleargauge.com,  www.lsfinteractive.com

Duration: 13:17 min

Jeff Curie shares additional market research about the behaviors and activities of online engineers. Learn what engineers are working on when they conduct online research, the information they are looking for, and the types of online actions they take that you can use to measure marketing and sales success.

Presenter: Jeff Curie

Website: www.supplyframemedia.com

Duration: 8:23 min

Andy Mindlin continues his series of presentations with a discussion of how to create marketing goals that support sales objectives and creating metrics for measuring ROI. His approach of identifying steps that bog down the sales process and ideas for marketing tactics that break the bottlenecks are sure to get your marketing plan on the path to success.

Presenter: Andy Mindlin

Website: www.realworldmarketing.com

Duration: 9:32 min

Karen Breen Vogel discusses how to turn your B2B website into a revenue engine. Learn how to define website goals based on your company's needs, how to generate traffic and how to manage sales leads with an effective online funnel (Part 2 of 5).

Presenter: Karen Breen Vogel, Vice President Strategy, LSF Interactive

Website: www.cleargauge.com,  www.lsfinteractive.com

Duration: 9:14 min

The techniques of traditional B2B marketing have changed with increasing reliance on the Internet. Instead of simply pushing messages, marketers are now engaging the decision makers in dialog. Learn how the the on-demand needs of the online audience call for a rethinking of the goals of marketing (Part 1 of 5).

Presenter: Karen Breen Vogel, Vice President Strategy, LSF Interactive

Website: www.cleargauge.com,  www.lsfinteractive.com

Duration: 7:38 min

In this economy, the leading B2B marketers have re-prioritized the mix of initiatives they pursue. This fast-paced presentation covers 'What's In' and 'What's Out' of the toolbox of successful B2B marketers in our troubled economy.

Presenter: Andy Mindlin

Website: www.realworldmarketing.com

Duration: 11:25 min

49% of engineers spend less than 1 hour per month in print magazines researching components. B2B marketers must master online marketing to reach today's engineer. Hear the facts from SupplyFrame's latest survey on the companies online engineers represent, the buying influence they have, and the topics they research most frequently.

Presenter: Jeff Curie

Website: www.supplyframemedia.com

Duration: 5:12 min