Branding

Be Top-of-Mind for Engineers Around the World

The Internet enables incredibly fast access to an enormous amount of information and provides connectivity and community that empowers decision makers.  Without question, the amount of product choices has significantly increased for electronics design engineers and buyers, and with modern, fast-paced design cycles, being a trusted name that comes top of mind has never been more crucial.

How SupplyFrame Media Can Help With Branding

According to a popular branding theory, when marketplace choices increase, buyers tend to have an increased preference for familiar brands, thus, saving them research time and limiting their exposure to risk.  In markets where products and services are largely perceived as commodities or strong weight is given to technical specifications and price, a strong brand may be the single characteristic that differentiates a product from competitive offerings, given that all other things are equal (e.g., delivery time).

 

With SupplyFrame Media, you can sure that your brand will be widely represented.  Our branding options help you:

  • Build your brand image into new markets, including hot geographies like China, Russia and India
  • Expand your brand recognition in product segments where you want to grow sales
  • Differentiate your brand from your compeition

Using our display advertising and broad reach into the electronics professionals of the world, SupplyFrame Media is an important ally in reaching new customers and educating existing customers about your products they aren’t already using.

What Ad Formats Can SupplyFrame Media Deliver?

We deliver two high performing IAB-standard ad formats that are well suited to branding, the Medium Rectangle and the Wide Skyscraper.  The Medium Rectangle is 300 x 250 pixels and the Wide Skyscraper is 160 x 600 pixels.

How Can I Control the Delivery of My Branding Campaigns?

Branding campaigns on SupplyFrame Media are typically run on a guaranteed impression basis.  You may operate your campaigns through DoubleClick DART, if preferred.  In addition, geo-targeting is available for branding campaigns allowing you to promote your brand around the globe, specific regions, or target countries of interest.