Content is king when it comes to online marketing. Without content, it's hard to attract searchers on Google or engage in dialog on social sites. The challenge to most electronics marketing professionals is that content is time consuming to create. But marketers can put their pens away — no witty prose is needed to attract engineers. What is needed is for marketers to look at their website through the eyes of a publisher. They have content like datasheets, design tools, application notes and schematics but need to make it available and extract value from it.

As publishers, here are some questions for marketers to think about:

• Is it easy to find your valuable content?
• Do you know what content is the most read?
• Are you maximizing the use and reach of your content to your prospects?
• How do you turn a visitor looking for content into increased revenue?

This marketing discipline is called "Content Marketing." SupplyFrame has put together some further reading that sheds light on this effective inbound marketing approach:

1. B2B Media Burning Bridges to Print While Business Marketers Deliver Outstanding Online Content
2. Five Reasons Why Content Strategy Comes Before Social Media
3. Why Content Marketing Matters To Me And Should To You
4. 2009 Survey on Marketing, Media and Measurement (e-book, registration required)
5. The Rule of 5 for B2B Content Development