Put Your Product in Front of the World's Engineers at the Right Time
The global SupplyFrame Media network of advertising partner sites gives you the unprecedented ability to reach engineers actively engaged in product design tasks. Sites in our network deliver the technical research material needed by engineers to help make component selections, which is proven to be the optimal opportunity to promote your products and offers to this invaluable group of decision makers. Today we reach millions designers while delivering tens of millions of pages of technical content across the world each month.
Electronics professionals rely on the SupplyFrame Media network of sites for the research, design and manufacturing of products. As shown in the ongoing surveys performed by SupplyFrame Media, companies of all sizes use our network sites, and the users are principally engineers describing themselves in hardware design roles.
| How Many Employees Does Your Company Have? |
| 1001 + |
30% |
|
| 501-1000 |
9% |
|
| 101-500 |
20% |
|
| 51-100 |
12% |
|
| < 50 |
29% |
|
| What is Your Primary Job Responsibility? |
| Engineer |
80% |
|
| Purchasing Agent |
5% |
|
| Other |
5% |
|
| Sales/Marketing |
3% |
|
| Student |
3% |
|
| Distributor |
3% |
|
| Educator |
1% |
|
| What Best Describes Your Engineering Role? |
| Design |
28% |
|
| Hardware |
14% |
|
| Manufacturing |
11% |
|
| Hardware/Software |
11% |
|
| Applications |
11% |
|
| Component |
10% |
|
| Systems |
7% |
|
| Other |
7% |
|
| Software |
1% |
|
Understanding the Online Design Activities of Millions of Engineers
Through our network, SupplyFrame Media can study the online activity of engineers as they conduct product research across a wide range of electronic components. Below we have provided the relative search volume of Discrete, Digital and Analog / MIxed Signal ICs within Semiconductor and IC searches across the SupplyFrame Media network of sites.
Search Activity Within Semiconductor and Integrated Circuits
Discretes
34% |
Analog ICs
44% |
Digital ICs
22% |
Analog and Mixed Signal Break Down
SupplyFrame Media classifies all search activity that occurs within our network into a detailed taxonomy. By doing so, we see a more granular gauge of audience interest. As an example, we have provided a detailed look into the individual category interest within Analog and Mixed Signal IC products as demonstrated through audience searches and page views. The information below is the global research mix witnessed in Q2 2010.
Measurement of engineer search activity reflects research interest in a product category. This measurement may not indicate total addressable market for revenue of those product categories.
| Analog IC Search Topics |
| Power Management ICs |
44% |
|
| Amplifiers and Linear |
23% |
|
| Interface and IO ICs |
8% |
|
| Audio ICs |
8% |
|
| Data Converters |
6% |
|
| Clocks & Timers |
5% |
|
| Switches & Multiplexers |
2% |
|
| Other Analog ICs |
2% |
|
| Sensor ICs |
2% |
|
|
