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The potential of the web to reach customers is unmatched by any other marketing channel available today. You may have a perfect 10 website, a high performing Google program, run ads on the all the industry publications' sites, and still only be reaching under 10% of the market. You may wonder: "How big is the market?" "Can I reach more engineers through my marketing activities?" Am I spending time and budget where I'll get the most results for my investment?" Read on and SupplyFrame Media will help you find out the answers to these questions.
Topics: How Many Electronics Engineers are There Worldwide? – Benchmark Your Company's Reach – Three Ways Electronics Marketers Can Extend Audience Reach
How Many Electronics Engineers Are There Worldwide?
SupplyFrame Sheds Light on the Unanswered Question
SupplyFrame Media estimates there are 5 million electronics engineers worldwide. The company logs over 3.6 million unique visitors per month to its network of partner websites that service design engineers and procurement professionals in the electronics industry. On average, top tier electronics manufacturers or distributors are likely seeing about one-tenth of that number — identifying approximately 300,000 of these engineers and buyers as visitors to their own websites. As a marketer or industry executive, you may be wondering how much of the total global audience your product information is reaching. Or maybe you see similar results to suppliers' sites and are asking yourself "How am I going to reach the other 94 percent of the market I'm not reaching now?"
TAKE THE POLL: HOW MANY ELECTRONICS ENGINEERS DO YOU THINK THERE ARE WORLDWIDE?
Benchmark Your Company's Reach
Compare The Size of Your Audience to the Total Market Size
Time and time again the online channel, the largest channel in terms of its ability to reach a high volume of engineers amidst their design process, proves to be the best channel in terms of marketing ROI. Only by monitoring the potential size of your online traffic can you begin to figure out how much of the total global opportunity you are reaching through your campaigns. If your website already has an analytics application installed such as Omniture, Google Analytics or similar, find your number of unique visitors and your geographical breakdown of visitors and click our link below to compare your numbers to our findings. If you don't have an analytics package installed, get started today. Google Analytics is a powerful analytics solution that won't hit your budget and is a trusted resource for some of the world's top enterprise businesses.
Three Ways Electronics Marketers Can Extend Audience Reach
Stimulate Your Website Traffic
Design engineers are moving much of the design process online — researching parts, trading off options and checking price and availability. "Engineering 2.0" or the joining of engineering and Web 2.0 is creating new opportunities for electronics marketers to reach their target market during the design process. But if your analytics numbers show only 6-8 percent of the market is visiting your site and your traditional programs get in front of an incremental number, how can you extend reach? Here are three methods to stimulate traffic to your site and tap into a vast number of engineers worldwide you aren't reaching.
THREE METHODS TO STIMULATE WEBSITE TRAFFIC
Content Marketing
If you build a website with the goal of bringing all your prospects to you, then you are limiting your reach. Engineers have many favorite sites they frequent as an alternative to yours. Content Marketing is the act of distributing high quality, relevant and valuable information to these popular alternatives. Content marketing makes these other sites work for you, increasing awareness and ultimately bringing more people to your site and into your sales funnel. By distributing your valued technical content to the places where engineers already go, content marketing reaches large volumes of engineers that are following the fastest method to locate product information. Further, it can drive visitors to respond to calls to action for additional product information, white papers or visits to shopping carts. Content Marketing to technical reference sites, video, blog and slide show "hubs" is embraced to augment traditional electronics sales team-buyer interactions. And in turn, it is increasing your reach and is ultimately reducing time to design win. The premier and no cost solution in the electronics industry is reference information sites — part of SupplyFrame Media’s network. In 2010, these sites delivered over three datasheets to engineers every second of the day, 24 hours a day.
Search Engine Optimization (SEO)
Another tactic for building traffic is search engine optimization (SEO). SEO is essentially the practice of optimizing the design and content of web site in order to increase the organic traffic the site receives from search engines. There is no charge for organic traffic, except for the effort applied to tune your site and links for SEO. Web marketing experts agree that organic search engine traffic is a major contributor to an organization's success. With SEO techniques in place, your site will rank higher in searches in general search engines and consequently bring more quality visitors to your site. Organic visitors become more targeted and can thus provide stronger revenue opportunities than low quality visitors that stumble upon your website and immediately leave. Your goal with SEO is to rank highly in search engines for keyword searches that high quality visitors search. Quality is the name of the game with SEO. For example, expending effort to rank highly for “digital converter” may generate increased traffic that is very low quality. The reason is that people searching for “digital converter” are seeking set top boxes for their televisions and not a semiconductor component. What establishes relevance to the market are all the keywords and contextual information that search engines provide web users so they understand if your business is relevant to their needs or not.
Online Advertising
Google AdWords, AdSense and similar programs from Yahoo, Facebook and others help put your valuable messages in front of a targeted audience. Search advertising helps you target prospects that may not otherwise have found your website or business through traditional channels. SupplyFrame Media's partnership network offers manufacturers and distributors online advertising solutions specifically in the electronics space. Advertisements on our partnership network sites are geared toward showcasing manufacturers' product launches, promoting eval kits, and supplying engineers with the product information they need to make day-to-day design decisions. With the most heavily trafficked sites in the industry by electronics design engineers and procurement professionals, SupplyFrame Media has the ability to reach your target market on a truly global basis.
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