Download this white paper to learn how the shift to online research by engineers has altered the way marketers can reach and engage this audience. The shift in the behavior of the engineering audience is exemplified in SupplyFrame Media's fast growing audience that responds well to appropriate advertising.

How SupplyFrame Media Harnessed the Demands of Online Engineers to Build a New Marketing Channel

This paper discusses how the shift to online research by engineers in the electronics industry has altered the way marketers can reach and engage their target audience. The shift in the behavior of the engineering audience is exemplified in SupplyFrame Media's fast growing audience that responds well to appropriate advertising. To help you understand the shift in the marketing landscape, SupplyFrame Media addresses the following questions within this document:

• How has the demand for online technical content created a new channel to reach engineers?
• Does the technical content published by SupplyFrame Media attract the right engineers for my campaigns?
• What kinds of advertising around technical content work best?
• Does an engineer looking for a datasheet already know what they want?
• If we don't provide datasheets, can we still get results from ads on SupplyFrame Media?