Launch Products

Launch Your Products to Over Two Million Professionals in the Electronics Industry

If you need to tell the world’s electronics engineers and buyers about your new products, then SupplyFrame Media has a program for you.  Our product launch program was designed to help you broadcast to a very large, qualified, online audience with very little effort.

 

Key Elements:

  • Reach over two million electronics professionals
  • Target any or all geographies
  • Achieve expert results with little effort using our turnkey program
  • Deliver technical specifications of your products into the hands of engineers
  • Receive detailed monthly analytic reports of your campaign results

 

Our launch program was designed for manufacturers, co-op partners, and their agencies to extend the scope of their product launches to the broad community of professional electronics designers.  The SupplyFrame Media product launch program opens a line of communication to millions of qualified, global engineers that are engaged in key pre-sales steps, including datasheet and whitepaper downloads, video views, evaluation kits orders, and sample requests.

 

“Our customers have had terrific, measurable increases in product activity on their sites when they included SupplyFrame Media in their product launch plans.  Many of our largest customers now run SupplyFrame Media launch campaigns as part of their standard new product introduction process,” said John Schirmer, VP of Global Sales at SupplyFrame Media.  “We are packing our most effective techniques into a single program making it is easy to perform a global product launch to our audience of over two million electronics professionals.”

 

SupplyFrame Media product launch programs can be live in as little as 48 hours.

What is included in a SupplyFrame Media launch program?

The standard duration of a launch program is 60 days but can be extended to any length of time.  Base launch programs include global coverage of 15,000 impressions per week.  Enhanced programs include kickoff full or half-day roadblock ad campaigns that blitz the audience with up to ½ million impressions.  Several different calls-to-action can be applied within a single product launch program to match the needs of the manufacturer, their distribution partners, and target geographies.

Who does SupplyFrame Media reach?

Launch programs through SupplyFrame Media monthly reach over three million design engineers, component engineers, and buyers involved in the research, design and manufacturing of electronic products.  Learn more about the details about the SupplyFrame Media audience by clicking here.

What results can I expect from the launch program?

SupplyFrame Media launch programs are excellent for creating both a top-of-mind impression on both designers and buyers that should consider your product and measurable results from engineers that are actively involved in designs.  We are proud to say that we have among the industry's highest click-through rates for product launch campaigns.

Why is this turnkey? What do I need to do?

We’ve made launching products with SupplyFrame Media simple, fast, and without the need for you to have online expertise.  All you need to do is decide:

  • The offers you are making to the audience (e.g. get a sample, download a white paper, watch this video, etc.)
  • The URLs of the pages for all ad click-throughs
  • The best time to hold a 20-minute teleconference call with our campaign planners
  • The creative banner ad designs you'd like to use, if applicable

The SupplyFrame Media campaign team will take care of the rest.  We’ll coordinate the campaign schedule and create the ads as necessary.  We’ll confirm the launch plan with you and verify when your campaign is live.  You just sit back and watch the results roll in!  At the end of each month, we will provide you with detailed reports on the number of impressions, clicks, and click-through rates delivered through your SupplyFrame Media product launch program.

What are the ad specs and pricing?

For ad specifications and base pricing, download the technical specs and rate card below.  Also, we encourage you to try our easy online Campaign Planner that will provide you with a plan tailored to your specific needs.  Campaign plans are sent to you within 24 hours.

pdf-iconSupplyFrame Media Ad Specs & Rate Card