Using Your Website to Measure the Business Results from Marketing
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Today's websites are the center of marketing and sales. Whether visitors to your site already know of your brand, are responding to an offer from advertising, or found you on Google, virtually all come to your website to learn more about your products and company.
Website owners become a critical part of the business when they establish a site that can measure and report the progress of visitors as they go down the path to becoming customers. Not only can website owners directly contribute to the revenue of a company, but they can also help marketing teams understand and optimize the effects of online and offline marketing programs.
The information provided in this section is designed to help website owners define and create measurable online sales and marketing funnels that tie to online site investment and give quantitave value to marketing results. In addition, we have provided information to help you use SupplyFrame Media in conjunction with other important online web tools, including DoubleClick, Omniture and Google Analytics.
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