If impacting the sales pipeline is your goal as a marketer, does measuring page views give you actionable insight? Does more time on-site mean more sales are coming? The fact is that 69% of marketers have trouble measuring the right things to evaluate ROI on their ad spend.

We all start measuring online marketing with click-through rates, time on-site, and pages per visit. These metrics are easy to measure, but they don't mean much. Why not measure how many new prospects are downloading datasheets and reference designs or, even closer to the money, how many samples they request and dev kits they purchase?

We put together some quick reads for electronics marketers on how to get your analytics house in order. This is the first of a two-part email with big picture insights that expose what should be measured and why. In part two, we will send you the key conversions that should be measured when evaluating online marketing success in the electronics industry.

1. If you're dissatisfied with your measurement of online marketing success, you're not alone.
2. It's not just about the sales funnel. It's about the marketing funnel, too.
3. First click vs. last click: Don't believe everything you see in your analytics.
4. There's more to a lead than just a name.