SupplyFrame Media releases new data revealing the interests of the analog and mixed signal engineers around the globe

PASADENA, Calif - February 17, 2010 - SupplyFrame Media, a leading online source of electronic component information and advertising, today announced new insights into the interests of analog design engineers.  The new data, available free on SupplyFrame Media’s site, summarizes global search activity by over 500,000 electronics designers regularly using the SupplyFrame Media network of sites to research analog and mixed signal products.

The findings show that interest from these electronics designers is led by power management ICs, followed in second place by amplifiers and linear.  Other significant categories include interface and IO, audio ICs, and data converters.

“SupplyFrame Media has an extensive, global audience of engineers looking for analog and mixed signal products,” said John Schirmer, VP of Global Sales for SupplyFrame Media.  “By providing this information to our customers, we give product managers and marketers a clear understanding of the products online design engineers are considering.  Internally, our knowledge about the activity of engineers enables us to deliver ever greater results to advertisers using our network.”

Each month SupplyFrame Media analyzes nearly 10 million searches by over two million electronics professionals that occur globally across the SupplyFrame Media network of electronics design websites.  Of these engineers, over 500,000 unique electronics designers used the SupplyFrame Media network to search for analog and mixed signal information.  The published data summarizes searches by product category over the fourth quarter of 2009.

About SupplyFrame Media

SupplyFrame Media (http://www.supplyframemedia.com) is the media division of SupplyFrame Inc. and dedicated to delivering high-performance, measurable marketing solutions for the electronics industry.  SupplyFrame Media provides advertising solutions for electronics marketers looking to introduce new products, drive engineers to their websites, and generate sales leads. SupplyFrame Media is a business built around measurable media -- high-performance advertising campaigns and marketing promotions that deliver measurable results with tools to maximize return on investment.

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