Karen is a highly regarded and passionate thought leader on the Internet’s impact on the future of marketing, sales and customer relationships.  As an executive of strategy for b2b markets for LSF Interactive, she builds relevant solutions and guides clients to leverage the Internet to achieve business results in complex marketing and sales business environments. Karen also leads strategic engagements with clients to match marketing approaches to the buyer’s decision process and buying dynamics.

She is a frequent speaker at Search Engine Strategy events, MarketingProfs, Marketing Sherpa, Ad-Tech, The Conference Board, DMA, BMA and the author of several articles and white papers on effectively developing relationships via the Internet.

Karen was previously the CEO of ClearGauge, a well-known b2b interactive consulting firm.  BtoB Magazine (Crains Publications) recognized ClearGauge with the honorable mention award in the interactive category for the 2006 Top Agencies Awards. Clients have included many Fortune 100 firms.  Karen was the keynote speaker at the inaugural interactive marketing conference for Eastern and Central Europe held in Budapest, Hungary in May 2006.

Prior to joining ClearGauge, as a Market Segment Executive, Karen launched IBM’s B2B segment initiatives and led e-business consulting engagements that included Newsweek and Paddock Publications. Her career at IBM spanned over 12 years in sales, sales management, and industry marketing roles.  She was awarded the Golden Eagle award in 1994 for achieving in the top 1% of all sales teams at IBM.  Early in her career, at Accenture, she designed lean manufacturing applications.   She received a B.S. IE, from Bradley University where she was elected to the university’s Engineering Hall of Fame, and is a graduate of the IBM Executive Program co-sponsored by Harvard Business School.  Karen is the past chairwoman of the American Business Media Internet Council.  She currently also teaches e-marketing for the University of Wisconsin Executive Education Program.

Andy specializes in helping business leaders solve real world marketing problems (not the polished case studies found in books and magazines reflecting perfect information in hindsight).

He is known for quickly assessing complex situations, bringing focus to the critical issues, and delivering measurable results.

His recent experience includes co-founding a fabless semiconductor company in the wireless industry and serving as its Vice President of Marketing, where his achievements included raising $13 million in venture capital.

As an independent management consultant, his satisfied clients include start-up, Inc. 500, and Fortune 500 companies.

He is a highly rated speaker at Inc. magazine conferences and at the University of California, Irvine, where he judges the annual campus-wide Business Plan Competition.

He also serves on the Board of Directors of several companies.

Andy developed the core of his marketing, sales and strategic planning expertise at Procter & Gamble, after graduating Phi Beta Kappa from Vanderbilt University with a BA in International Economics.

He lives in southern California with his wife and their two daughters.

Additional background information, case studies and testimonials at www.realworldmarketing.com.

Jeff Curie is the Vice President of Marketing at SupplyFrame, the leading online marketing system for the electronics industry. Jeff has 18 years experience in on-line marketing, market development and product marketing from IBM, SupplyFrame and Access360 - a pioneer in identity management. Jeff's expertise includes developing online marketing approaches to B2B markets, audience development, ad networks, search engine optimization and pay-for-performance advertising models. Jeff is an inventor with 3 U.S. and 1 European patent.