Analog and Mixed Signal Research Behavior

SupplyFrame Media supports nearly 15 million searches by over two million electronics professionals globally each month.  Of these people, over 500,000 are searching for analog and mixed signal information.   Our corporate mission is to assist companies in the most efficient way possible to reach and educate our audience of engineers and buyers about the products they offer.  To achieve this, we routinely analyze the search patterns of our user base and characterize the activity.  Our research is conducted across not only SupplyFrame.com but also a network of partner websites that cater to electronics professionals.  As part of the research, we have compiled a special report that examines activity around analog and mixed signal semiconductors and integrated circuits conducted throughout Q2 2010.

SupplyFrame Media Global Audience Profile

SupplyFrame Media has a global audience that is actively researching products for use in designs.  The data presented below is derived from the search activity of our audience.  To help you better understand the geographies included in this research, we have provided a breakdown of the top countries and thier SupplyFrame Media audience size.

Top Countries Traffic Profile

Country/Territory Monthly Uniques Monthly Est Page Views
China 455,545 2,312,480
United States 333,166 1,691,150
Russian Federation 190,225 965,520
India 121,414 616,860
Japan 119,181 604,940
Germany 117,435 596,000
Korea, Republic of 103,352 524,480
Brazil 83,033 421,670
United Kingdom 76,465 387,400
Ukraine 70,160 356,110
Italy 69,488 353,130
Taiwan 63,943 324,820
France 61,645 312,900
Mexico 61,316 311,410
Poland 53,535 271,180
Rest of World 1,000,097 4,855,950
Total 2,980,000 14,906,000
SupplyFrame, Inc © 2010
May 2010

Search Interest Areas for Semiconductors and Integrated Circuits

SupplyFrame Media witnesses product research activity across a wide range of electronic components.  Within semicondutors and ICs searches, analog and mixed signal ICs make up 44% of our search traffic.

 

Search Activity Within Semiconductor and Integrated Circuits

Discretes
34%

Analog ICs
45%

Digital ICs
20%

Analog and Mixed Signal Product Interest by Sub Category

SupplyFrame Media classifies all search activity.  Our taxonomy allows us to expand the audience interest to lower levels of products making up analog and mixed signal ICs.  Presented below is the global research mix witnessed in Q2 2010.

Measurement of engineer search activity reflects research interest in a product category.  This measurement may not indicate total addressable market for revenue of those product categories.

 

Analog IC Search Topics
Power Management ICs 35%
 
Amplifiers and Linear 15%
 
Interface and IO ICs 12%
 
Microprocessors, Microcontrollers, DSPs 10%
 
Audio ICs 6%
 
Other Analog ICs 5%
 
Optoelectronic and Fiber Optic ICs 5%
 
Data Converters 4%
 
Clock and Timer ICs 2%
 
Sensor ICs 2%
 

 

Sample of Top Companies Searching for Analog and Mixed Signal ICs

In addition to classifying searches through our system, SupplyFrame Media analyzes IP addresses of companies conducting searches.   This information reveals tens of thousands of companies that do extensive product research on on products within the analog and mixed signal IC category.   Listed below is an example of companies, in alphabetical order,  that were the leading searchers for information on analog and mixed signal ICs.

 

Top Companies Searching for Analog and Mixed Signal ICs
Anritsu Hewlett-Packard Renault
Apple Computer Hitachi LTD Research in Motion
BAE Systems Hitachi Medical Corp Rhode & Schwarz
Baker Hughes Hong Kong University of Science and Tech Robert Bosch GmbH
Bang & Olufsen Huawei Technologies Rockwell International Corporation
Boeing Inventec Appliances Samsung
BYD Company John Hopkins University Siemens AG Bereich Automobiltechnik
Cisco Johnson Controls Sony
Computer Sciences Konica Minolta Stanford University
Continental Automotive GMBH Manfred Zollner - Elektrotechnische Fabrik Tai-Da Electric
Daimler AG Microsoft Thyssen Krupp
Denso Corp MIT Tianjin University
Eaton Mitsubishi Electric Corporation Tokai Corporation
Emerson Electric Motorola Tongji University
Ericsson Nokia Toshiba
Flextronics Oki Electric Tyco
Ford Omron Industrial Automation United Technologies
Fujitsu LTD Panasonic Corporation University of Tokyo
General Electric Philips Lighting Visteon
Google Raytheon Company Xerox
SupplyFrame, Inc © 2010
May 2010

 

If your company markets products to design engineers using analog and mixed signal ICs, SupplyFrame Media can help you create demand for your products as well as launch new products to this valuable global audience.  Please contact SupplyFrame Media to learn how our measurable marketing tools can increase your market presence and grow your analog and mixed signal business.