Analog and Mixed Signal Research Behavior
SupplyFrame Media supports nearly 15 million searches by over two million electronics professionals globally each month. Of these people, over 500,000 are searching for analog and mixed signal information. Our corporate mission is to assist companies in the most efficient way possible to reach and educate our audience of engineers and buyers about the products they offer. To achieve this, we routinely analyze the search patterns of our user base and characterize the activity. Our research is conducted across not only SupplyFrame.com but also a network of partner websites that cater to electronics professionals. As part of the research, we have compiled a special report that examines activity around analog and mixed signal semiconductors and integrated circuits conducted throughout Q2 2010.
SupplyFrame Media Global Audience Profile
SupplyFrame Media has a global audience that is actively researching products for use in designs. The data presented below is derived from the search activity of our audience. To help you better understand the geographies included in this research, we have provided a breakdown of the top countries and thier SupplyFrame Media audience size.
Top Countries Traffic Profile
| Country/Territory | Monthly Uniques | Monthly Est Page Views |
| China |
455,545 |
2,312,480 |
| United States |
333,166 |
1,691,150 |
| Russian Federation |
190,225 |
965,520 |
| India |
121,414 |
616,860 |
| Japan |
119,181 |
604,940 |
| Germany |
117,435 |
596,000 |
| Korea, Republic of |
103,352 |
524,480 |
| Brazil |
83,033 |
421,670 |
| United Kingdom |
76,465 |
387,400 |
| Ukraine |
70,160 |
356,110 |
| Italy |
69,488 |
353,130 |
| Taiwan |
63,943 |
324,820 |
| France |
61,645 |
312,900 |
| Mexico |
61,316 |
311,410 |
| Poland |
53,535 |
271,180 |
| Rest of World |
1,000,097 |
4,855,950 |
| Total |
2,980,000 |
14,906,000 |
SupplyFrame, Inc © 2010
May 2010
Search Interest Areas for Semiconductors and Integrated Circuits
SupplyFrame Media witnesses product research activity across a wide range of electronic components. Within semicondutors and ICs searches, analog and mixed signal ICs make up 44% of our search traffic.
Search Activity Within Semiconductor and Integrated Circuits
|
Discretes 34%
|
|
Analog ICs 45%
|
|
Digital ICs 20%
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Analog and Mixed Signal Product Interest by Sub Category
SupplyFrame Media classifies all search activity. Our taxonomy allows us to expand the audience interest to lower levels of products making up analog and mixed signal ICs. Presented below is the global research mix witnessed in Q2 2010.
Measurement of engineer search activity reflects research interest in a product category. This measurement may not indicate total addressable market for revenue of those product categories.
| Analog IC Search Topics |
| Power Management ICs |
35% |
|
| Amplifiers and Linear |
15% |
|
| Interface and IO ICs |
12% |
|
| Microprocessors, Microcontrollers, DSPs |
10% |
|
| Audio ICs |
6% |
|
| Other Analog ICs |
5% |
|
| Optoelectronic and Fiber Optic ICs |
5% |
|
| Data Converters |
4% |
|
| Clock and Timer ICs |
2% |
|
| Sensor ICs |
2% |
|
Sample of Top Companies Searching for Analog and Mixed Signal ICs
In addition to classifying searches through our system, SupplyFrame Media analyzes IP addresses of companies conducting searches. This information reveals tens of thousands of companies that do extensive product research on on products within the analog and mixed signal IC category. Listed below is an example of companies, in alphabetical order, that were the leading searchers for information on analog and mixed signal ICs.
| Top Companies Searching for Analog and Mixed Signal ICs |
| Anritsu |
Hewlett-Packard |
Renault |
| Apple Computer |
Hitachi LTD |
Research in Motion |
| BAE Systems |
Hitachi Medical Corp |
Rhode & Schwarz |
| Baker Hughes |
Hong Kong University of Science and Tech |
Robert Bosch GmbH |
| Bang & Olufsen |
Huawei Technologies |
Rockwell International Corporation |
| Boeing |
Inventec Appliances |
Samsung |
| BYD Company |
John Hopkins University |
Siemens AG Bereich Automobiltechnik |
| Cisco |
Johnson Controls |
Sony |
| Computer Sciences |
Konica Minolta |
Stanford University |
| Continental Automotive GMBH |
Manfred Zollner - Elektrotechnische Fabrik |
Tai-Da Electric |
| Daimler AG |
Microsoft |
Thyssen Krupp |
| Denso Corp |
MIT |
Tianjin University |
| Eaton |
Mitsubishi Electric Corporation |
Tokai Corporation |
| Emerson Electric |
Motorola |
Tongji University |
| Ericsson |
Nokia |
Toshiba |
| Flextronics |
Oki Electric |
Tyco |
| Ford |
Omron Industrial Automation |
United Technologies |
| Fujitsu LTD |
Panasonic Corporation |
University of Tokyo |
| General Electric |
Philips Lighting |
Visteon |
| Google |
Raytheon Company |
Xerox |
SupplyFrame, Inc © 2010
May 2010
If your company markets products to design engineers using analog and mixed signal ICs, SupplyFrame Media can help you create demand for your products as well as launch new products to this valuable global audience. Please contact SupplyFrame Media to learn how our measurable marketing tools can increase your market presence and grow your analog and mixed signal business.
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