The explosion of social media has created tremendous marketing potential for the electronics industry. Even though design engineers typically are not a very social group but the growth of social media requires us to pay attention - but do we invest our marketing there? If you've been wondering about the same thing, then you probably want to know the answers to these questions:

As publishers, here are some questions for marketers to think about:

• Do engineers participate in social media?
• Do they use social media for business or pleasure?
• Which social media sites do they use?
• Should you build your own social media site?
• How should you measure the results?

If your spending time with Facebook, LinkedIn, Twitter, expending energy creating a blog or creating your own branded social site then this email will help. We are happy to share with you the four best free studies related to this social media in electroncis that we have found over the last several month. We hope they help.

1. The Use of Social Media by Electronics Design Engineers, Aug 2009
2. 2009 B2B Social Media Benchmarking Study, Nov 2009 (registration required)
3. Buyersphere Survey of B2B Buyers' use of Social Media, March 2010
4. 2010 Social Media Marketing Industry Report, April 2010