Expanding brand and product awareness to the high-growth markets of China is a top priority for most electronics suppliers. We wish marketing in China was as simple as translating our collateral, website and ads to a new language. But this is not the case. Components marketing in China is very different from North America or Europe in many aspects including brand loyalty, media placement, and search marketing.

Below is list of articles we think are critical perspectives that marketers should consider when planning campaigns for China. I have also include a link to the results of a SupplyFrame Media study on types of ICs and Semiconductors most searched by engineers in China.

1. Chip Makers Should Focus on China, says Gartner
2. Think You Know China? Eight Things Foreigners Get Wrong
3. 10 Trends Changing Media Buying in China (registration required)