Working with Omniture to Measure Visitors from SupplyFrame Media

As with any advertising campaign, it’s important to measure success using specific goals.  Omniture is popular analytics tool that provides real-time intelligence for your online marketing initiatives.  SupplyFrame Media campaigns support Omniture analytic tools and can be connected to your evaluation criteria with ease.

Below are a few commonly asked questions regarding SupplyFrame Media and Omniture.  If you have others, please give us a call.  We’re happy to discuss how we can easily integrate with your analytic tools.

How do I see the visits in Omniture that were generated by SupplyFrame Media?

It’s simple to see which portion of your website traffic is a result of referrals from SupplyFrame Media.  Just look for any activity that has a referring site containing ‘SupplyFrame’.  You can even set up a separate report for SupplyFrame Media traffic by establishing us as a Key Visitor, which allows you to quickly and easily see page views generated by SupplyFrame Media (both ad-driven and organic, content-driven activity).

Do I have to provide tracking codes to SupplyFrame Media in order to see ad activity in Omniture?

You don’t have to as SupplyFrame Media activity is automatically recorded as referred traffic, but if you’d like to track activity for a specific campaign/ad, then you would need to generate tracking codes that allow you to see individual activity.  Once the codes are generated, simply send them over to us and we will implement the codes within your campaigns.

What additional information will I see if I provide tracking codes?

It depends on your configuration, but Omniture provides the ability to see not only website activity tied to a given ad, but conversion metrics based on established conversion goals, as well.